SoftConstruct Just Changed the Aggregator Game with Softgates | iGaming Real Talk
with Artur Manasaryan, SoftConstruct Group
Welcome to the EP02 of the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk.
In this interview, Artur Manasaryan from SoftConstruct Group reveals the exclusive launch of Softgates, their new aggregator brand that stands out by including sportsbook feeds alongside casino games and in-house affiliate tools for seamless API integration.
Key Points
- The thinking behind SoftConstruct's famous harmony events and parties that bring the industry together
- Why Softgates was created in a crowded aggregator market and what makes it unique (own sportsbook, fast setup, jurisdiction selection in minutes)
- How Softgates provides feeds and products even to operators not on their main platform
- Commitment to strong partnerships: no competitors, only ways to cooperate and grow together
- Upcoming plans: global expo presence from Botswana to Rio, listening to operator needs to add unique value
- Thoughts on events in emerging markets and why SiGMA fits perfectly for connecting people worldwide
Notable quotes
No competitors, only ways to cooperate and grow together.
Softgates stands out by including sportsbook feeds alongside casino games and in-house affiliate tools for seamless API integration.
Key takeaways
Launch of Softgates
SoftConstruct has introduced Softgates, a new aggregator brand designed to streamline integration by offering sportsbook feeds alongside casino content and affiliate tools.
Competitive Differentiation
Softgates distinguishes itself in a crowded market through rapid setup capabilities and the ability for operators to select jurisdictions within minutes.
Platform Independence
A key feature of Softgates is its ability to provide high-quality feeds and products to operators, regardless of whether they are hosted on the main SoftConstruct platform.
Collaborative Philosophy
The organization emphasizes a partnership-first approach, focusing on cooperation and collective growth rather than viewing other industry players as direct competitors.
Global Expansion Strategy
SoftConstruct is actively pursuing a global presence through upcoming expo appearances in diverse markets, ranging from Botswana to Rio, to better understand and meet operator needs.
About the guest
Artur Manasaryan
SoftConstruct Group
Artur Manasaryan is a key representative of SoftConstruct Group, an industry leader in iGaming technology and solutions. He plays a vital role in spearheading new product initiatives like Softgates and fostering global industry partnerships.
Transcript excerpt
A short passage published by the podcast, not the whole conversation.
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- Surya Palli
Welcome to the second episode of the AIBC Eurasia Event Series. Today, I’m joined by Artur Manasaryan of SoftConstruct Group to discuss your latest industry disruption, the launch of Softgates. To start, could you tell us about the philosophy behind SoftConstruct’s global events and how they foster community in the iGaming sector?
- Artur Manasaryan
It’s great to be here, Surya. Our events are designed to be a staple for building synergy. We really believe in a spirit of cooperation, which is why we place such high value on bringing the iGaming community together.
- Surya Palli
That sense of collaboration flows right into your big announcement today: Softgates. How does this aggregator stand out in such a crowded, saturated market?
- Artur Manasaryan
The market is very noisy right now, and Softgates is our way of cutting through that. What distinguishes us from traditional aggregators is our ability to bundle sportsbook feeds directly with casino content, all while providing operators with integrated in-house affiliate tools.
- Surya Palli
You’ve emphasized the technical side of the platform as well. Can you elaborate on the agility of Softgates?
- Artur Manasaryan
Absolutely. The platform is built for technical agility. It enables a very rapid setup, allowing operators to select their preferred jurisdictions in just a matter of minutes.
- Surya Palli
Is this service restricted only to those already using the SoftConstruct main platform?
- Artur Manasaryan
Not at all. We built this to be inclusive. We are offering robust feeds and products even to operators who are not currently hosted on our main platform. For us, this is about prioritizing strong partnerships over market rivalry; we view other businesses as potential collaborators rather than competitors.
- Surya Palli
Looking ahead, what is SoftConstruct’s roadmap for the coming year?
- Artur Manasaryan
We have an aggressive global roadmap, which includes a heavy presence at major expos across the world, ranging from Botswana to Rio.
- Surya Palli
How do you ensure the platform continues to provide value as you expand?
- Artur Manasaryan
It comes down to listening to operator feedback to drive unique value. Events like SiGMA and AIBC are essential for this, as they bridge connections in emerging markets and keep the global industry interconnected.
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