Are Crypto Casinos Chasing Volume Over Quality?

We are one of the oldest crypto casinos, and we always try to keep our quality players.

Because casinos nowadays are rising like mushrooms. Operators don't even survive the first three years. They lose 60% of the players in the first month. Because it's very easy to fake the views, the bots. The 100 USDT goes everywhere, the same 100 USDT. How do you verify it?

So, first of all, we have... We always look quality over quantity.

What's the real future for affiliates working with operators?

I believe that RevShare and CPA are classic brand deal-making, but from the other side, I guess the partnership will be advanced.

iGaming Real Talk is launching the next series. This is the fourth event out of the 11 events we are doing this year, and I'm very excited to bring you the insights from the expo floor. This time on affiliate and operator relationships, as well as what's missing in the industry. What's the trend? What are we looking at when it comes to 2026, 2027 and beyond in terms of trends, AI and everything else? This series is brought to you by EvoWorks.

They offer custom crypto casino solutions, as well as source code. This series is also brought to you by Wicked Games. They create slot games that slap. Hello and welcome back to another episode of iGaming Real Talk. I'm here at AffPapa Conference in Madrid, and I have with me David from FortuneJack, which is quite an interesting brand, actually, because it has been in the market for a very long time. Almost 12, 14 years?

Yes, 14.

Fourteen years it has been in the market, and it's a crypto casino. We know how the crypto casino space is. It's very volatile and anything can happen anytime. Usually operators don't even survive the first three years. Which brings me to my question. It's great to be in the market for 14 years for FortuneJack, right? What's the biggest lesson you have learned about keeping the players long term, when most operators lose players, like 60% of the players in the first month?

So, first of all, thanks for inviting me to this talk. It's a pleasure. You said it correctly that we are since 2014 on the market, and it's really, I guess, a record.

Oh, since 2014. I thought about 11. Oh, wow. Okay. Still it's long, I mean.

Yes, still it's long. And we are the oldest casino, or crypto casino.

Oldest?

Yeah, one of the oldest, let's say.

There are a lot of new crypto casinos.

Yes, yes.

They come with a very short-term mentality. That's why I wanted to cover how you did it, so it might be helpful for others.

So, first of all, it is trust. We always wanted to build trust with our customers. So this is the main idea. The second one is a unique product. We always try somehow to offer to our customers some innovation. Our tagline is also Expect More. You see our tag also that we have written Expect More. That's why we always try to offer something new, some innovation, and also keep in touch with customers.

We have a lot of VIP managers, a lot of programmes, loyalty programmes, some management programmes. All this stuff guarantees for us that we will keep our customers and their lifetime value and loyalty level will be highest. This is the main idea of our project business model.

That's interesting. Also, your brand has a very good history with streamers. I also heard, you have to correct me if it's wrong, even the founder of Stake was at some point a streamer that was a partner at your crypto casino. Is that true? And how do you build and treat these affiliate and streamer partnerships differently for a win-win in the long run?

Okay, good question. Yes, it's true because we had some sponsorships, some streamers, etc. Now they are in different places with different casinos. We have a very simple model with streamers. We try to catch streamers which have some regional coverage or country coverage, and we try to invest in authentic streamers.

How do you know which is authentic? Because now it's a big topic again.

It's quite challenging, yes.

Because it's very easy to fake the views, the bots. The 100 USDT goes everywhere, the same 100 USDT. How do you verify?

First of all, we have a separate team for streamer management. This is the first one. Second, we invest in research tools. We have many different digital tools. And the third one is a sense check. Our streamer managers are looking, watching, screening the views and impressions. Afterwards, we have some holistic view of streamers, and afterwards we decide. We try to invest in long-term partnerships with streamers as well.

I know it is quite demanding, but we always try to have streamers for at least six months minimum.

So six months minimum?

Yes. This is the idea. Because we, as FortuneJack, always try to manage our image with streamers. We always try somehow to find the best positioning of streamers and the best positioning from our side in order to combine it and to match it. Maybe the streamer has huge success, but it doesn't match our positioning. For example, innovation, trust and image. So this is the idea.

It's very interesting. So it's really important to verify. I also hear from a lot of new crypto casinos burning a lot of funds just because they are looking at surface level. It's okay. They send the stats, screenshots. Okay, we go. Then they burn the money, and then they come looking for consultants.

Yes. So we always look quality over quantity. We are one of the oldest crypto casinos, and we always try to keep only quality players and quality users and to build for them the best experience. It refers not only to users, but to affiliates as well and to streamers. The main idea is to create for them some special offers, special activation. Not only just we make a deal and that's it. No.

We try to understand their audience, their promotional offers, and afterwards we build for them some success case.

Okay, that's very interesting. From what I'm hearing, from what you're saying, it's more about building that trust and keeping the trust.

Yes.

That's essentially what I'm hearing from everything you're saying.

Yes.

And that's a very important point to focus on for any new casino or anything.

Yes, I agree. Because casinos nowadays are rising like mushrooms every day. That's why an older casino like FortuneJack has this advantage, to show them that we have been in the market for a long time and we are proud of that. You can trust us as affiliates, as streamers and as users. Because this is one big ecosystem around FortuneJack, and I am proud of it.

That's great. That's why it's great to have you here and also cover how you do it. With the market changing so fast, do you think CPA and RevShare deals are going to become obsolete? Or what's the real future for affiliates working with operators?

That's a good question. I believe that RevShare and CPA are classic when deal-making. But from the other side, I guess the partnership will be advanced. And I will now specify what I mean. Each affiliate on FortuneJack's side, for example, and each affiliate partner should build one business model. From a transactional model, we should go to a relational model. The idea is that without each other, we cannot build one ecosystem.

That's why we need to understand their needs, their geography, their offers, their business model and somehow find one language in order to build a long-term partnership. This is the idea for me. When I speak to my affiliate managers, I always ask them to find out what the need of the affiliate partner is, what's the need of the streamer, and then build a dedicated offer.

Because we as FortuneJack know that we have been on the market for a long time and we plan to be here for the long term.

Thank you for joining me as well as sharing your success story and how you do it. What I'm hearing is it's more about trust. It's more about image, and it's also about creating that environment where players feel safe and keep coming back.

Yes, for sure. Without this, you cannot create a success story. We know each of our customers, each of our players, each of our users, and we try somehow to build for them the best experience, which is trusted, with a high image and with a good reputation.

Great stuff. That's it, guys, for this interview. David from FortuneJack, and thank you for watching. If you have any questions for David, do let us know in the comments below. Wherever you're watching, do give us a like or subscribe if you don't, and I'll see you on the next show.

Thank you.

Thank you.